Digital Strategy + Design for Natural Health Brands
With over 15 years of experience in web design, branding, ecommerce and SEO – plus a genuine passion for natural health and wellness.
Feeling Aligned?
Case Study
Logo + Product Label Design
Pacific Bone Water is designed for health practitioners, athletes and health-conscious consumers.
I know [and love] the natural health and wellness space.
My experience with e-commerce websites for natural product companies began in 2017. I worked for a manufacturer of natural health products, including brands like Saje and Nature’s Formulae. I managed the websites and marketing for NaturPet and Dr. Maggie, natural healthcare lines for pets. Later, I joined True Leaf, a global leader in cannabis and hemp wellness for pets. I’ve since designed a logo and products labels for Pacific Bone Water, an herbal pain liniment. And worked with Nezza Naturals, a brand with over 400 natural and organic products to help grow their online sales on Shopify. I also enjoy working with holistic health practitioners, from acupuncurists and massage therapists to counsellors.
I blend expertise in web design, SEO, and e-commerce with real-world experience working alongside holistic health practitioners. This means your online store will not only look beautiful, but also be built with care, compliance, and your customers in mind.
As both a digital expert and a long-time consumer of natural health products and holistic practices, I bring insight into what engages and converts your ideal audience.
Amber has taken my website to a level that I never imagined it could be. I am so grateful to her for all the hard work and creativity that she has put in to my website! […] Her attention to grammatic details was as professional as her creativity. She brought to my website design her 14 years of experience in web design and development, copywriting, and search engine optimization. Thank you Amber for creating a website for me that is beautiful and professional.
Your natural health brand is more than just a pretty face.
And your website has to do a lot more work to do than just look good.
I bring over 15 years of experience in digital strategy, UX, ecommerce and design, including hands-on experience and a passion for working with natural health and wellness brands.
A holistic approach to websites
- Strategy
- UX + Design
- Branding
- Ecommerce
- Content + SEO
- Conversion Optimization
- Ongoing Support
- Marketing
- Reports + Analytics
Ecommerce reports + analytics
Design + merchandising decisions should be backed by data and optimized over time
Track what customers are doing, identify opportunities, test improvements, and use the results to make your ecommerce experience better over time.
Focused, far-reaching and built to be found
Clarify your message so it speaks directly to the people who need it most.
From carefully created content and organic SEO to analytics and paid ads. I help connect your brand with the right audience and turn visibility into meaningful action.
Looking for strategic support to grow your online sales?
Content, SEO + marketing services
- Organic SEO
- Content Audits
- Google Analytics
- Google Merchant Center
- Google Search Console
- Google Tag Manager
- Google Ads
- Meta Ads
- Marketing
- Reports & Analytics
Do your products or services support natural health or holistic living?
Work with a digital strategist who shares your values and understands your goals.
Integrative: Connect to Jane App + other tools for wellness providers
Integrate tools like Jane App directly into your website to create a seamless experience for both you and your clients.
Whether it’s embedding online booking, setting up secure intake forms, or linking payment and scheduling systems, these features can blend naturally with your site’s design and branding. This not only makes your website more functional and professional but also saves you time by streamlining client management, reducing no-shows, and simplifying day-to-day operations. By integrating these services thoughtfully, your website becomes more than just an online presence – it becomes an extension of your practice.